Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools—alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models—will allow Premiere Pro users to generate video and add or remove objects using text prompts, much like Photoshop’s Generative Fill feature, and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date—beta or otherwise—has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
AI tools are becoming more common in video editing. They help speed up tasks that used to take a long time. By using these tools, editors can focus on the creative parts of their projects. This can lead to better videos in less time.
These new AI tools can also help people who are new to video editing. They can make the process easier and more fun. As these tools get better, they will likely become a standard part of video editing programs.
Adobe’s new Firefly tools and third-party integrations could change how people edit videos. By mixing tools from different AI models, users can get the best results for their projects. This approach allows more creativity and flexibility in video editing.
Adobe has not yet given a release date for these new tools, but they plan to roll them out this year. The company is working hard to bring these new features to its users. This shows that Adobe is committed to staying at the forefront of video editing technology.