Adobe is planning to add a generative AI video model to its Firefly family. This will bring new tools to the Premiere Pro video editing platform. Users will be able to create videos and add or remove objects using text prompts.
These new Firefly tools are like Photoshop’s Generative Fill feature. Adobe also plans to integrate with third-party models like Runway, Pika Labs, and OpenAI’s Sora models. This will let users extend video clips and generate new content.
So far, Adobe has not set a release date for these new tools. They only said it will happen "this year." Adobe showed a video demo of what the new video model can do. However, integrating Premiere Pro with models from other companies is still just an idea.
Adobe calls these third-party AI integrations an "early exploration." They want to give users more choices. Users might use Pika to extend shots or Sora and Runway AI to generate B-roll for projects. Adobe says its Content Credentials labels will help identify which AI models were used.
These advancements are exciting because they can change how users edit videos. Being able to create and modify video content with text prompts can save time and offer new creative possibilities. This development could make video editing more accessible and innovative.
Adobe’s approach shows they are thinking about the future of video editing. By exploring these AI integrations, they aim to provide more options and flexibility. This can help users find the best tools for their needs.
While we wait for these tools, the preview gives us a glimpse of what’s possible. This step marks a significant move in video editing technology. Many people in the creative field will be watching closely to see how these tools evolve.
These developments are a reminder of how quickly technology can advance. Adobe is at the forefront, pushing the boundaries of what’s possible in video editing. These AI tools could become a standard part of video editing in the future.