Adobe is working on a new AI video model for its Firefly family. This model will bring new tools to Premiere Pro, their video editing platform. Users will soon generate video and change objects using text prompts, similar to Photoshop's Generative Fill feature.
These new tools will help users extend video clips and make edits more easily. Adobe plans to roll out these features this year. But, they have not set a specific release date yet. The company also showed an early demo of what the video model can do.
Adobe is also exploring third-party AI integrations. They are considering models from Runway, Pika Labs, and OpenAI’s Sora. These integrations aim to give users more choices when editing. For example, users might use Pika to extend shots or Sora to generate B-roll footage.
The company refers to these third-party integrations as an "early exploration." There is no certainty yet if these will be a permanent feature. Adobe wants to see how these tools might benefit users in the future.
Adobe has also talked about using Content Credentials labels. These labels will identify which AI models were used to create the clips. This transparency will help users track the origins of their video edits.
The idea behind these updates is to make video editing more accessible. With the help of AI, users can do more with less effort. The new tools promise to speed up the editing process and allow for more creativity.
In the tech world, AI is quickly becoming a game-changer. Many companies are now investing in AI to improve their products. Adobe's new tools are an example of this trend. They show how AI can be used to enhance creative workflows and make complex tasks simpler.
As AI continues to advance, we can expect more innovations in video editing. These tools will likely become more powerful and easier to use. And with companies like Adobe leading the way, the future of video editing looks bright.