Adobe aims to enhance its Premiere Pro video editing platform with new AI tools. These tools will come from Adobe's Firefly family and include features for generating video and modifying objects via text prompts. This is similar to Photoshop’s Generative Fill feature. The tools will let users extend video clips, adding flexibility to their projects.
Adobe has not yet given a release date for these tools. They have only stated that they will roll out within this year. An early video demo showed what the video model can do.
Adobe is also exploring third-party integrations. They plan to work with Runway, Pika Labs, and OpenAI’s Sora models. These integrations are not yet confirmed. Adobe calls them an “early exploration” of future possibilities. The goal is to give Premiere Pro users more options. For example, Pika can extend shots, while Sora or Runway AI can help generate B-roll.
Adobe’s Content Credentials labels will help users identify which AI models were used to generate clips. This ensures transparency and trust in the creative process.
Adobe’s move to include AI tools in Premiere Pro marks a step forward. Users will find more creative freedom and efficiency. The integration of third-party models could broaden the scope of what users can achieve. As AI continues to evolve, tools like these will play a crucial role in creative industries.