Adobe is working on a generative AI video model for its Firefly family. This will bring new tools to its Premiere Pro video editing platform. These new Firefly tools will allow users to generate video and add or remove objects using text prompts. This is similar to Photoshop’s Generative Fill feature. Users can also extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, there is no set release date for the new video generation tools. Adobe has only said that they will roll out “this year.” The creative software giant showcased what its own video model can do in an early video demo. But its plans to integrate Premiere Pro with AI models from other providers aren’t certain.
Adobe calls the third-party AI integrations in its video preview an “early exploration.” The idea is to give Premiere Pro users more choice. This will allow them to use models like Pika to extend shots or Sora or Runway AI to generate B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips. This will help identify which AI models were used.
The new tools will help video editors save time and effort. Instead of doing everything by hand, they can use AI to generate parts of their videos. This will be useful for both professional editors and beginners. It will open up new creative possibilities and streamline workflows.
This move by Adobe is part of a larger trend. Many tech companies are now working on generative AI tools. These tools use machine learning to create new content. They can generate text, images, and now videos. This technology is still in its early stages, but it’s advancing quickly.
As AI technology gets better, we can expect to see more tools like these. They will become more powerful and easier to use. For now, Adobe is leading the way with its new Firefly tools. It will be interesting to see how other companies respond and what new innovations they bring to the table.