Adobe has announced a new generative AI video model for its Firefly family. This model will add new tools to Premiere Pro, Adobe's video editing software. With these tools, users can generate video and change objects using text prompts. This is similar to Photoshop's Generative Fill feature.
These new tools will also include some third-party integrations. Adobe plans to work with Runway, Pika Labs, and OpenAI’s Sora models. This will give Premiere Pro users more choices. They can use these models to extend shots or generate B-roll for their videos.
Adobe has not provided a release date yet. They have only said that the tools will roll out "this year." Adobe showed a video demo of what their model can do. They also talked about their plans to integrate with other AI models. But this integration is not certain yet. Adobe calls it an "early exploration."
The goal is to give users more options. Premiere Pro users can choose which models to use for different tasks. For example, they can use Pika to extend shots, or Sora for generating B-roll. Adobe also mentioned their Content Credentials labels. These labels can be added to the generated clips. This will help identify which AI models were used.
Adobe's new tools and integrations aim to make video editing easier. By using AI, users can save time and effort. They can focus more on creativity and less on technical tasks. The inclusion of third-party models also adds flexibility. Users can pick the best tools for their specific needs.
Adobe's approach to AI in video editing shows their commitment to innovation. They are not just adding new features; they are expanding the possibilities for video creators. This move will likely impact how videos are made in the future. As AI technology continues to evolve, tools like these will become more common. Video creators can look forward to more efficient and creative workflows.