Adobe is working on a generative AI video model for its Firefly family. This will bring new tools to its Premiere Pro video editing platform. Users will be able to generate video and add or remove objects using text prompts, similar to Photoshop’s Generative Fill feature. They can also extend the length of video clips.
These new Firefly tools may include third-party integrations with models like Runway, Pika Labs, and OpenAI’s Sora. This allows Premiere Pro users to use different models for various tasks. Adobe has not given a release date for these tools, but they plan to roll them out this year.
Adobe’s early video demo shows what their video model can do. They are exploring how to integrate Premiere Pro with other AI models. This would give users more choices, such as using Pika for extending shots or Sora and Runway AI for generating B-roll clips.
Adobe says it wants to be more transparent with these tools. They plan to use Content Credentials labels to show which AI models were used to generate clips. This makes it clear how the content was created and ensures users know what tools were used.
These new AI tools aim to make video editing easier and more creative. Users can save time by letting AI handle some of the editing tasks. This could lead to more efficient workflows and better results in video projects.
By adding these tools, Adobe hopes to keep its software at the cutting edge of technology. This move shows their commitment to innovation and helping users create more with less effort. As AI continues to evolve, we can expect even more exciting features in the future.
Adobe’s focus on transparency and choice for users is a big step forward. By integrating different AI models, they give users more flexibility in their editing process. This approach shows how AI can be used to enhance creativity and productivity in practical ways.