Adobe is working on a big update for its Premiere Pro video editing platform. The new tools will use generative AI to help users make videos faster and easier. These tools will let users add or remove objects in a video with simple text prompts, like Photoshop’s Generative Fill feature.
Adobe plans to add these tools “this year,” but no exact date has been given. They showed a demo of what the new video tools can do. It looked promising, but users will have to wait a bit longer to try it out.
Besides its own AI video model, Adobe is looking at using AI models from other companies. This includes Runway, Pika Labs, and OpenAI’s Sora models. Adobe calls this an “early exploration” to see what could work in the future. This means users might get more options to choose from when editing their videos.
Using these third-party models could allow for new features. For example, Pika might help extend video shots, while Sora or Runway could help make B-roll for projects. This could make Premiere Pro more flexible and powerful for users.
Adobe is also focusing on transparency. They plan to use Content Credentials labels on videos made with these AI tools. This will show which AI models were used in the creation. This aims to keep users informed about how their videos were made.
These updates show Adobe’s commitment to staying at the cutting edge of video editing. With the new AI tools, users can expect more creative control and efficiency. This could change the way videos are made, making it easier for everyone from beginners to pros.