Adobe is working on a new video model for its Firefly family. This will bring fresh tools to its Premiere Pro video editing platform. These tools, along with third-party integrations, will help users create videos by just typing text prompts.
Users will be able to add or remove objects in their videos, similar to Photoshop's Generative Fill feature. They will also be able to extend the length of their video clips. Adobe has not yet given a release date for these new tools. They have only said that they will be available "this year."
Adobe has shown what its video model can do in an early demo. Yet, its plans to integrate Premiere Pro with other AI models are not certain. The third-party AI integrations are an "early exploration" of what might come in the future. The goal is to give Premiere Pro users more choices. They can use models like Pika to extend shots or Runway AI for generating B-roll.
Adobe also says that its Content Credentials labels will be applied to these AI-generated clips. This will help users know which AI models were used. This step can add transparency to the video-making process.
In the tech world, these upcoming tools could change how people edit videos. The ability to generate and tweak videos with simple text prompts can save a lot of time. It might also open up video editing to those who are not experts in the field.
Adobe aims to make its tools more user-friendly and efficient. The potential integrations with other AI models like Pika and Runway show their commitment to expanding user options. This move aligns with the growing trend of making technology more accessible and versatile for everyday users.
The combination of Adobe's own video model and third-party AI tools can provide a robust set of options for users. It can make the creative process smoother and more intuitive. This development can lead to more polished and professional-looking videos, even for beginners.
As these tools roll out, it will be interesting to see how users adapt. Whether you are a professional editor or a hobbyist, these new features might change how you work with video.
Adobe is pushing the boundaries of what is possible in video editing. Their efforts to integrate AI in a user-friendly way could set new standards in the industry. Users should keep an eye out for these updates to see how they can benefit their video projects.