Adobe is working on a new AI video model for its Firefly tools and Premiere Pro video editing platform. These tools will let users generate and edit videos using text prompts. This advancement resembles Photoshop's Generative Fill feature.
With these Firefly tools, users can add or remove objects in videos. They can also extend the length of video clips. Adobe aims to roll out these tools this year, though no exact date is set.
Adobe is also exploring third-party AI integrations. These include models from Runway, Pika Labs, and OpenAI’s Sora. This exploration is in the early stages, with no definite plans yet. Adobe wants to give Premiere Pro users more choices by allowing them to use various models.
These third-party models could help users extend shots or generate B-roll for their projects. Adobe also plans to use its Content Credentials labels. These labels will show which AI models were used to generate the clips.
These advancements could change how people edit videos. The ability to generate video with text could save time and effort. Removing and adding objects with AI could make editing more precise. Extending clips could help create smoother transitions.
The new Firefly tools and third-party integrations show Adobe’s commitment to innovation. They want to equip users with cutting-edge tools for video creation. This will likely make video editing more accessible to more people.
As these tools roll out, it will be interesting to see how users respond. Will they embrace the new AI features? Will these tools become a staple in video editing workflows? Only time will tell. But one thing is clear: Adobe is pushing the boundaries of what’s possible in video editing.