Adobe is working on adding new AI video tools to its Premiere Pro platform. These tools will be part of Adobe's Firefly family. Users will be able to generate video and add or remove objects using text prompts, similar to Photoshop's Generative Fill feature. This means you can create video content more easily and quickly than before.
No release date has been set for these new video tools. Adobe says they will be available sometime this year. The company has shown a video demo of what the tools can do. Adobe also plans to integrate Premiere Pro with AI models from other providers like Runway, Pika Labs, and OpenAI's Sora models. This integration will give users more choices and flexibility when editing videos.
Adobe calls the third-party AI integrations an "early exploration." This means they are still figuring out how to make it work best. They want to give users options like using Pika to extend shots or using Sora or Runway AI to generate B-roll for projects. Adobe also plans to use Content Credentials labels to identify which AI models have been used in generated clips. This will help users know exactly how their videos were created.
These new tools could be a big help to video editors. They can save time by generating video content quickly. They can also improve the quality of their videos with advanced AI features. This move shows Adobe's commitment to making video editing more accessible and efficient for everyone.
The integration with third-party AI models is still uncertain. Adobe is exploring how to best offer these options to users. The goal is to provide a variety of tools and features to meet different needs. This approach could make Premiere Pro even more powerful and versatile.
In the meantime, video editors can look forward to the new Firefly tools coming to Premiere Pro. These tools promise to make video editing faster and easier. Users will be able to create high-quality content with less effort. This innovation is part of Adobe's ongoing efforts to improve its software and offer new capabilities to its users.