Adobe is developing a generative AI video model for its Firefly tools. This model will enhance the Premiere Pro editing platform. These new tools will let users generate video and add or remove objects using text prompts. This is similar to Photoshop’s Generative Fill feature.
The new tools have no set release date yet. They are expected to be available later this year. Adobe shared an early demo video to show what the new model can do.
Adobe is also exploring third-party integrations with other AI models. These models include those from Runway, Pika Labs, and OpenAI’s Sora. The goal is to give Premiere Pro users more choices. Users can use Pika to extend shots or Runway AI to generate B-roll for their projects.
Adobe plans to apply its Content Credentials labels to generated clips. These labels will show which AI models were used. This will help users keep track of the different tools and models used in their projects.