Adobe is working on a new AI video model for its Firefly family. This will bring exciting tools to Premiere Pro, Adobe's video editing software. Users can look forward to generating video clips and adding or removing objects with text prompts. This works much like Photoshop's Generative Fill feature.
Adobe plans to integrate third-party AI tools with Premiere Pro. These include Runway, Pika Labs, and OpenAI's Sora models. Users can extend video clips and insert B-roll footage using these tools. However, Adobe has not set a release date for these new features yet. They promise it will be "this year." 
Adobe showcased their video model in a video demo. They are also exploring how to use AI models from other providers. This "early exploration" aims to give users more choices. For instance, users might use Pika to extend shots and Sora or Runway for B-roll.
Adobe also introduced Content Credentials labels for generated clips. These labels show which AI models were used. This helps users keep track of the tools in their projects.
The move to include third-party AI tools is a big step. Adobe wants to offer more options and flexibility to video editors. The integration of AI models means better creative control and quicker workflows.
The company has not guaranteed these integrations will happen. They are still in the early stages. Yet, the preview shows promising possibilities. Video editors could save time and effort by using these advanced tools.
Adobe has focused on making its software more powerful and user-friendly. The new AI tools in Premiere Pro are a part of this effort. By adding these features, Adobe aims to stay ahead in the creative software market.