The world of technology keeps evolving, and AI is at the heart of it. Adobe is making waves with new tools for its Firefly family. These tools will be part of Adobe's Premiere Pro video editing platform.
Adobe's new Firefly tools let users generate video using text prompts. This is similar to Photoshop’s Generative Fill feature. Users can add or remove objects in videos or extend video clips using simple text commands. This innovation helps video editors save time and boost creativity.
Adobe has not yet announced a release date for these tools. They say the tools will roll out sometime this year. An early video demo shows the potential of Adobe’s video model. It also hints at possible integrations with third-party AI models like Runway, Pika Labs, and OpenAI’s Sora.
Adobe calls these third-party AI integrations an “early exploration.” This means they are still testing what these integrations might look like in the future. Adobe wants to offer more choices to Premiere Pro users. For example, models like Pika can extend shots, while Sora or Runway AI can generate B-roll for projects.
Adobe also plans to use Content Credentials labels. These labels will show which AI models were used to create the video clips. This adds transparency and helps users understand how the videos were made.
The use of AI in video editing is part of a larger trend. AI technology is becoming more advanced and accessible. This can lead to more innovation in various fields, not just video editing. AI tools can make complex tasks easier and open up new possibilities for creators.
In other news, the economy is also seeing changes. Price growth data shows a slowdown in July. Elevated borrowing costs and sticky inflation are affecting demand. Melbourne, for example, has seen a decline for the fourth consecutive month.
Central banks are closely watching these trends. The Federal Reserve is likely to wait until September to make any changes. They are looking at the totality of the data, the evolving outlook, and the balance of risks. The goal is to maintain confidence in tackling inflation while also supporting economic growth.
These developments in both AI and the economy highlight how technology and financial policies impact our daily lives. As AI continues to grow, it offers new tools and solutions. Meanwhile, central banks play a crucial role in managing economic stability. Both areas are key to understanding the current and future landscape of innovation and growth.