Adobe is working on a new generative AI tool for its video editing software, Premiere Pro. These new features will allow users to create video and modify objects using text prompts, much like Photoshop’s Generative Fill. The company plans to roll out these tools later this year.
The new AI tools aim to improve video editing by making it easier and faster. Users can extend video clips, add or remove objects, and adjust scenes with simple text commands. Adobe has not given a specific release date but has promised it will happen this year.
Adobe is also exploring third-party AI integrations. They showcased early demos of these integrations, including models from Runway, Pika Labs, and OpenAI’s Sora. These third-party tools could offer more options for Premiere Pro users. For example, Pika can help extend shots, and Sora can generate B-roll footage. Adobe calls these third-party integrations an "early exploration" but sees potential in providing more choices for users.
Adobe also plans to use Content Credentials labels on AI-generated clips. These labels will show which AI models were used to create the content. This feature aims to maintain transparency and allow users to know the sources of their video assets.
The generative AI tools are part of Adobe's Firefly family. This suite of tools aims to leverage AI to make creative tasks easier and more intuitive. Earlier this year, Adobe released several Firefly tools for its Photoshop software, receiving positive feedback from users.
The integration of AI in video editing is not new, but Adobe's approach aims to make it more user-friendly. The goal is to help both professional editors and beginners to produce high-quality content without needing advanced skills. This move aligns with Adobe's long-standing mission to democratize creative tools.
In addition to video editing, these generative AI tools could have other applications. For example, filmmakers can use them to quickly prototype scenes, and marketers can create promotional videos more easily. The potential uses are broad, further expanding the capabilities of Premiere Pro.
This development is part of a larger trend where AI is making creative tasks more accessible. Companies like Adobe are at the forefront, working to integrate these tools into everyday workflows. The promise of generative AI is to save time and effort, allowing creators to focus more on their artistic vision.
As these tools become available, it will be interesting to see how they impact the industry. Early demos show promise, but the real test will be user feedback once the tools are out in the market. Adobe's move could set a new standard for video editing software, making it more powerful and easier to use.