Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools—alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models—will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date—beta or otherwise—has been set for the company’s new video generation tools, only that they’ll roll out "this year." And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn't a certainty.
Adobe calls the third-party AI integrations in its video preview an "early exploration" of what these may look like "in the future." The idea is to provide Premiere Pro users with more choices, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to create them.
These developments could change how video editing is done. Users might find it easier to create high-quality video content without needing advanced editing skills. This could open up new possibilities for both amateur and professional video creators.
Developers and content creators are excited about these new tools. They could save time, reduce costs, and allow for more creativity. Imagine being able to generate a sunset or remove unwanted objects from a clip with just a text prompt. This could be a game-changer for many in the industry.
The integration of third-party AI models also means more versatility. Users won't be limited to Adobe’s tools alone. They can choose the model that best fits their needs. This flexibility can lead to even better results and more satisfied users.
Adobe has been at the forefront of creative software for years. The addition of generative AI to its suite of tools shows its commitment to staying ahead of the curve. As these tools become available, we can expect to see more innovative and engaging video content.
This move by Adobe is part of a larger trend in the tech world. Many companies are looking to AI to improve their products and services. AI is no longer just a buzzword; it's becoming a crucial part of many industries.