Microsoft is stepping into the AI world with a new initiative. They are working on a generative AI video model for their Premiere Pro video editing platform.
These new tools will allow users to create video and add or remove objects using text prompts. This process is similar to Photoshop’s Generative Fill feature. You can also extend the length of video clips with these tools.
No release date has been set for these new video tools. However, Microsoft promises they will roll out this year. Early demos show what the video model can do, but plans to integrate other AI models are still uncertain.
Microsoft calls these third-party AI integrations an "early exploration." This means they are looking into how they might work in the future. The goal is to give users more choices. They might be able to use models like Pika to extend shots or Sora and Runway AI to create B-roll footage.
Content Credentials labels can be added to these generated clips. This will help identify which AI models were used in the creation. This feature ensures transparency and helps users understand the tools used in their projects.
Microsoft is not only focusing on video but is also exploring other areas of generative AI. They are working on climate projects through Breakthrough Energy. This initiative aims to advise companies with a full set of skills and support.
AI is advancing quickly, and companies like Microsoft are leading the way. Their focus on integrating AI into creative tools could change how we create and edit videos. With these new tools, users can expect more flexibility and control over their creative projects.
Microsoft’s exploration into generative AI is part of a broader trend. Many tech companies are investing in AI to improve their products and services. The future of AI in video editing looks promising, with more options for creators and editors.