Adobe has exciting news for video creators. Adobe is working on a generative AI video model for its Firefly family. This new model will bring fresh tools to its Premiere Pro video editing platform.
These tools will allow users to make videos by typing out text prompts. Users can add or remove objects in their videos just like Photoshop's Generative Fill feature. They can also extend the length of their video clips with ease. This could make video editing faster and more fun for everyone.
There is no release date yet for these new tools. Adobe says they will roll out “this year.” The company showed off what its video model can do in an early demo. Adobe is also looking at working with other AI models from Runway, Pika Labs, and OpenAI’s Sora. This means users could have more choices when editing videos.
These third-party AI models might help users extend shots or add B-roll footage. B-roll is extra footage that helps tell the story in a video. Adobe calls these third-party AI integrations an “early exploration.” The company wants to give users more options to make their videos better.
Adobe also plans to use its Content Credentials labels on these new AI-generated clips. These labels will show which AI models were used to create the clips. This helps to keep track of what tools were used in making the video.
This news could change the way people create videos. It shows that Adobe is committed to using AI to make creative tools better. Video creators around the world will be watching closely to see how these new tools develop.