Adobe is working on a new generative AI video model for its Firefly family. This model will add fresh tools to the Premiere Pro video editing platform. Users will be able to create videos and add or remove objects using text prompts, similar to Photoshop’s Generative Fill.
These new Firefly tools will work with third-party integrations from Runway, Pika Labs, and OpenAI’s Sora models. This will give Premiere Pro users more options for generating video and extending clips. Adobe has not set a release date for these tools, but they aim to release them this year.
Adobe showcased what its video model can do in an early demo. Adobe calls the third-party AI integrations in their video preview an “early exploration” of what these might look like “in the future.” The goal is to offer more choices to users. They will be able to use Pika to extend shots or Sora and Runway AI for B-roll.
The creative software giant also says its Content Credentials labels can be applied to these generated clips. This will help identify which AI models have been used to create them. This feature aims to keep track of AI-generated content for better transparency.
Adobe’s move to integrate AI tools into video editing is a big step forward. It will allow video editors to work faster and more efficiently. The ability to generate video from text prompts could change how people create video content. This innovation will make video editing more accessible to everyone, not just professionals.
The combination of Adobe’s Firefly tools and third-party AI models will give users more flexibility. This integration will help them create videos that are both unique and high-quality. The early demo of Adobe’s video model shows promise and potential for the future.
Adobe's latest advancements reflect the growing trend of incorporating AI into creative processes. This development will likely inspire other software companies to explore similar integrations. The future of video editing looks bright with these new AI tools on the horizon.