Adobe is creating a generative AI video model for its Firefly tools. This will enhance the Premiere Pro video editing platform. Users can generate videos and add objects with text prompts, similar to Photoshop’s Generative Fill.
The new tools and proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models will give users even more options. These features will let users extend video clips and make adjustments easily. Adobe has not given a release date, but they aim to roll out the tools this year.
Adobe showed off what its video model can do in an early demo. The creative software giant is exploring how it can integrate Premiere Pro with AI models from other providers. This will give users more choices, like using Pika to extend shots or Sora and Runway AI to generate B-roll.
Adobe plans to add Content Credentials labels to generated clips. These labels will identify which AI models were used. This will help users keep track of their work and ensure they know which tools created each part of their project.
The potential for these new tools is exciting. Premiere Pro users will have more creative freedom and flexibility. The integration of different AI models will make the editing process smoother and more efficient. Users will be able to focus on their creative vision without worrying about technical limitations.
Adobe’s move to include third-party AI tools shows their commitment to innovation. By working with other providers, they can offer a more comprehensive set of tools. This collaboration will likely lead to even more exciting developments in the future.
In conclusion, Adobe’s new generative AI tools for Premiere Pro are set to change video editing. With the ability to generate video and add or remove objects using text prompts, users will have more power at their fingertips. The integration with third-party AI models will give users even more options, making the editing process easier and more creative.