Adobe is working on a new AI video model for its Firefly tools. These tools will add new features to Premiere Pro, Adobe's video editing platform. Users will be able to generate video and add or remove objects using text prompts. This is similar to Photoshop’s Generative Fill feature. The new tools will be released sometime this year.
Adobe has shown what their video model can do in an early demo. They also plan to integrate Premiere Pro with AI models from other companies. These include models from Runway, Pika Labs, and OpenAI’s Sora. These integrations are still in the early stages. Adobe wants to give users more options. They could use Pika to extend shots or Sora and Runway AI to generate B-roll for their projects.
Adobe says its Content Credentials can be added to these generated clips. This will show which AI models were used. This is part of Adobe's effort to provide transparency in AI-generated content. The content credentials help identify the source of the AI elements in the video.
These tools could change how video editing is done. Users will have more creative options. For example, if a user wants to add a tree to a scene, they can type a prompt, and the AI will add it. This makes it easier and faster to edit videos.
This development is a big step for Adobe. AI continues to become a larger part of creative tools. It will be interesting to see how these tools are received by users. Other companies might follow Adobe's lead and add similar features to their software.