Adobe is working on a generative AI video tool for its Firefly family. This new tool will add features to the Premiere Pro video editing platform. Users can generate video and add or remove objects with text prompts. This is similar to Photoshop’s Generative Fill feature. Users can also extend the length of video clips.
These features will roll out “this year,” but no exact date has been set. Adobe showed an early video demo of the new tool. They also plan to integrate with AI models from other providers, like Runway, Pika Labs, and OpenAI’s Sora models. These third-party AI integrations are still being explored and are not certain yet.
Adobe wants to give Premiere Pro users more choices. They can use models like Pika to extend shots or Runway AI to generate B-roll for their projects. Adobe’s Content Credentials labels can identify which AI models have been used in the clips. This will help users know more about the source of their generated content.
Adobe’s move to add AI to video editing is exciting. It brings new tools to creators and makes editing faster and more flexible. With the power of AI, users can create more complex and polished videos with less effort. The ability to add or remove objects with text prompts is a game-changer. This feature alone could save hours of work for video editors.
By exploring third-party integrations, Adobe also shows its commitment to providing the best tools for its users. Allowing different AI models to work with Premiere Pro means more options and better results. Users can pick the tools that best fit their needs and workflows.
As Adobe rolls out these new features, it will be interesting to see how users adapt to them. The integration of AI in video editing could change the industry. It could make high-quality video production more accessible to everyone, not just professionals. This move by Adobe is a big step towards that future.